INDUSTRY:
FinTech & Blockchain
CLIENT:
Block Earner
YEAR:
2022–2023
Block Earner
about.
Block Earner is a blockchain-based fintech platform that bridges traditional finance and decentralized assets. The mobile application was designed to bring this experience to users on the go - allowing them to invest, earn yield, and manage digital assets seamlessly.
The goal was to translate complex DeFi mechanics into a clean, trustworthy, and user-friendly mobile interface while maintaining regulatory compliance and security standards expected from a financial institution.
challenge.
While the Block Earner web app provided advanced investment tools, it lacked accessibility for users who preferred mobile banking experiences. The challenge was to rethink the entire DeFi flow for a mobile-first audience, ensuring simplicity, transparency, and user trust.
Key UX goals included:
— Reducing cognitive load around crypto yields and rates.
— Designing clear deposit and withdrawal flows.
— Establishing trust through visual design, microinteractions, and onboarding clarity.
— Maintaining performance and compliance under strict Australian financial regulations.
result.
Key Outcomes of the Mobile Experience
Streamlined Mobile Investment Journey
We reimagined the deposit and yield-earning experience, making complex DeFi operations accessible within three intuitive steps.
Enhanced User Trust & Security Cues
The design emphasized reliability — integrating secure visual language, clear disclosures, and FINTRAC registration messaging to reassure users of compliance and safety.
Unified Cross-Platform Design System
Developed a mobile adaptation of the existing web design system, ensuring consistency across components, interactions, and visual hierarchy.
Adoption Growth Post-Launch
After launch, the mobile experience contributed to increased user activity and retention, serving as a gateway for first-time investors to engage with decentralized finance.
testimonial.
“Alona brought structure and clarity to a highly technical product.
Her mobile UX vision helped us turn DeFi into something approachable — without losing the sophistication behind it.
The result is a product that users instantly trust and love to use”
Charlie G.
Product Manager, Block Earner