INDUSTRY:
Research/Marketing
CLIENT:
Invisibly
YEAR:
2024
Invisibly
about.
Invisibly is a platform allowing people to be in control of their data. Being people-first and AI-driven, Invisibly offers points for the data, which users then can spend to control what they see. The more they interact, the more points they can get. Its objective is twofold: users have the opportunity to make their data work for them, and brands can get instant and unique insights into what their audiences like or dislike.
challenge.
My main task was to create a convenient solution based on B2C product that was already made earlier. During creation we’ve implemented the best Mobile App practices to keep users satisfied with Invisibly at each step.
result.
Key Achievements Enabled by Our Design
6-Month Launch & Scalable Mobile Experience
We designed and launched a fully functional mobile app in just six months, creating a seamless and intuitive experience that became the foundation for the product’s rapid market adoption. Our collaboration continued with two years of design support, ensuring consistent evolution and scalability.
Successful Funding — Two Series A Rounds Totaling $8M
The enhanced product usability and visual identity played a crucial role in attracting investors. As a result, Invisible successfully raised two Series A rounds, securing a total of $8 million in funding.
Strategic Acquisition at a Strong Valuation
With a mature product and strong design-driven brand positioning, Invisible was later acquired by a larger industry player at a highly favorable valuation — a direct outcome of its elevated product experience and market credibility.
