INDUSTRY:
Event Management
CLIENT:
StagePass
YEAR:
2024–2025
StagePass
about.
StagePass is a next-generation event management and ticketing platform designed for large-scale festivals and live events.
As the lead designer for the mobile application, I focused on transforming complex organizational processes into a simple, accessible, and engaging mobile experience.
The app enables event organizers and staff to monitor sales, manage queues, and track real-time performance directly from their phones - ensuring full visibility during live events.
challenge.
The main challenge was to bring the StagePass ecosystem to mobile while maintaining clarity, accessibility, and WCAG compliance across all screens.
Existing tools were web-focused and too dense for smaller devices, making it hard for organizers to manage activities on the go.
To solve this, I:
Conducted a UX discovery phase with stakeholders and end-users to map key mobile scenarios.
Applied four UX research methods (stakeholder interviews, competitor analysis, flow mapping, usability testing).
Focused on usability and accessibility principles to ensure a smooth experience for diverse users.
Designed 250+ mobile screens, covering all major workflows - from queue management to ticket sales and event analytics.
result.
Key Outcomes of the Mobile Design
Research-Driven UX Decisions
The design was built upon validated insights gathered during discovery, ensuring that every screen directly supported real organizer needs.
Accessible by Design
Each component followed WCAG guidelines, enhancing legibility, tap-target ergonomics, and color-contrast compliance for inclusive usability.
Collaborative Design Process
Throughout a 10-month timeline, I collaborated closely with the product team, developers, and event managers - collecting feedback continuously to iterate and refine the interface.
Impact
The StagePass mobile app allowed organizers to stay connected and manage critical event data in real time - making large-scale event coordination more efficient, transparent, and human-centered.
testimonial.
“Working with Alona was a turning point for our mobile strategy.
She translated complex operational logic into a smooth, elegant app experience.
Her strong research foundation and design precision helped us bring the StagePass vision to life”
Daniel R.
Product Manager, StagePass